I am a UX Architect, Product Designer, Design Thinker, and a Human-Loving Optimist.

11 + years of experience in UX Design.

What I Do

UX Architect

I lead and develop UX strategies across digital platforms, managing the UX team and establishing design standards within the organization. I analyze user behavior and technology trends, collaborate with business teams to define product outcomes and roadmaps, create wireframes and prototypes, conduct user research and testing, and develop proofs of concept for client needs.

Product Designer

I oversee the entire product creation process, refining existing designs for greater efficiency and integrating the latest trends and innovations. I manage all aspects of product development, including marketing, sales, lead generation, and content creation, ensuring a comprehensive 360-degree approach that enhances product effectiveness and user satisfaction.

AI-Driven UX

I integrate AI at every stage of my UX process. I use AI tools like Lovable to design and build quick front-end prototypes, n8n to create AI Agents, and Airtable to organise tasks. I also try every new AI tool first and weave it into my work to keep things fresh.
Tools I’m fluent in: Lovable · n8n · Airtable · OpenAI API · Figma plugins

Design Thinker

Uncovering big ideas gets me super excited. I love bringing together cross-disciplinary and client teams to collaboratively solve problems, and have extensive experience planning and facilitating workshops.